“In a world full of
audiovisual marvels, may words matter to you and be full of magic.”
Godfrey Smith
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Words
matter, but words alone are not enough to create effective written
communication. Good writing is characterised by sound research, logical
structure, accurate detail and editorial consistency. All these elements
must be right if you want to produce effective reports, open learning
materials, training manuals, information packs or articles to get your
message across to your target audience in healthcare, social care or the
voluntary sector.
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“In a world full of
audiovisual marvels, may words matter to you and be full of magic.” |
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