Is a new help-line is needed - UU - standing for Unbelievers Unashamed.
The fact is that many decent sensible people are not much impressed by the god-based moralising and general pontification that the churches have appointed themselves to disseminate.
These people are often slightly ashamed of their lack of belief (or rather BELIEF) and need reassuring that being decent and being godless are entirely compatible attributes.
Ironically, in these days of multi-faitn and pious fudge, the pressure to feel that you must Believe in Something is stronger than it was when conformity ordained that you must believe This Thing. It is somehow felt that when nonsense comes in fifty-seven varieties then it is thereby rendered less nonsensical.
The unhappy people, whom UU is designed to help, must be reassured and helped to make their want of BELIEF into a positive asset, helped to understand that all you need is commonsense ethics, Occam's Razor and the self-confidence to get on with life on a literally a-theist basis. God, if any, would perhaps prefer that to endless sycophantic favour-asking prayers, hymn singing and moronic excuses, volunteered on his behalf, for the way his imperfect creation has turned out. It is interesting that God is credited with absolute goodness, power, knowledge and what not but never with absolute candour about his own errors and omissions. Too many people are in the image of just such an invincibly smug god as we are often asked d to believe in.