We shall not be bothered by a violinist stopping in the middle of his solo to advise us of his favourite brand of cigarettes nor indeed will Hamlet interrupt his soliloquy to tell us of the favourite brand of toothpaste ordinarily used at Elsinore.
Charles Hill at the Gala Opening of ITV.

What he describes sounds a lot like an Admag to me.

Advertising will be an asset worn as a bright feather in the cap of free television, not as a soiled choker around the throat
Sir Robert Fraser, first ITA Director General.


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